According to a survey conducted by Interbrand and BusinessWeek, which provides a ranking of the top 100 brands in the world in 2005, value of the Samsung brand for the first time surpassed that of the Sony brand. The Samsung brand has a value of US$15 billion in 2005, which meant it ranked 20th in the world. Comparing with 2004 when it occupied 21st place on the list, value has increased by 19%. Sony's rank has fallen from 20 in 2004 to 28 in 2005, with brand value falling 16% to US$10.8 billion. LG entered the top 100 for the first time, ranking 97th with a brand value of US$2.6 billion.